Product-Led Marketing: Let Your Product Do the Talking

Product-Led Marketing: Let Your Product Do the Talking

The rule of thumb in gaining a successful marketing campaign is to attract potential customers, who eventually become Product Qualified Leads, and fall in love with the product itself. When one falls head over heels over a product, the person can’t help but rave about...
Web Design’s Macro Effect on Micro-Moments

Web Design’s Macro Effect on Micro-Moments

Growing up in the spurt of technological breakthroughs, we have been accustomed to convenient ways of knowing, purchasing, and doing things. This is where an optimized web design is vital. In a series of clicks and taps, pieces of information and content are readily...
The 3 Letters every Entrepreneur should Know – SEO

The 3 Letters every Entrepreneur should Know – SEO

Your product will not fly out of the shelves on its own without Search Engine Optimization (SEO). The biggest mistake that people who are trying to shift from the offline to the online marketplace is the belief that having a website or a social media page is enough....
Newsletter Marketing: Why it Still Works.

Newsletter Marketing: Why it Still Works.

They are usually treated as unnecessary clutter in your inbox. That is why for most marketers, newsletters are treated as a last resort tool or a complementary effort that is not given a lot of attention and importance. While most businesses, when choosing which...