Your product will not fly out of the shelves on its own. The biggest mistake that people who are trying to shift from the offline to the online marketplace is the belief that having a website or a social media page is enough. That is why the web is abound with pages...
They are usually treated as unnecessary clutter in your inbox. That is why for most marketers, newsletters are treated as a last resort tool or a complementary effort that is not given a lot of attention and importance. While most businesses, when choosing which...
We are now faced with a new normal. As the COVID-19 pandemic continues to spread at an alarming rate all over the world, governments are forced to take drastic measures to control its continued transmission. In most cases, that means putting entire states and even...
Usually, companies see advertisements as an investment to create awareness about them and to deliver the brand’s message to the people. But there are times when the brand’s image takes over and does the work. Especially when the public is looking at how companies...
Everyone wants to be associated with a star. Most brands get product endorsers to become the spokesperson of their brand. Advertising has capitalized on the power and influence of celebrities and famous personalities to bring attention and instant credibility to the...
Since the dawn of the internet and the rise of e-Commerce, businesses all over the world both big and small have been striving to tap opportunities in the digital marketplace by trying to create their own functioning website. However, there was a time when creating...
