“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” words from the famous Milton Glaser.
We are living in a modern world, and it will be unacceptable that you haven’t realized until now that your website has a big impact on the quality and credibility of your business. The best way to highlight your online presence is by building an efficient and effective web design.
You might be wondering as to why most businesses are eager to invest money for web design work. There are several reasons why having a good web design is crucial to one’s business:
First of all, it is an essential key factor in gaining potential clients and customers for your business. A professionally designed website can increase site visitors, hence, generating traffic and revenue, providing your potential customers a thorough outline of what your business offers. Of course, business is good when there is good, strategic, and optimized web design.
The first impression of you and/or your company is your website. When people land on your site, it is very important that your site is well-designed as it acts as a window to your business. According to Peep Laja of conversionxl.com, people judge your website in a snap and in a span of only 0.5 seconds. A good web design impacts how your visitors perceive your brand or company and the impression you make on them can either get them to stay on your site and learn more about your business or leave and turn to other competitors. First impressions are everything.
Aside from good business and first impressions, “trust” also plays a significant role when it comes to a good web design. According to a survey by Blue Corona, 48% of people said that a company’s website design is their number one determining factor of its credibility. Most people tend to trust well-designed websites rather than those poorly designed ones because they feel like they can count on your company to transact their business with. Well-designed sites also enable your audience to know that your site is credible enough and can be relied on. When visitors remain on your site and linger, you create more opportunities for you and your business.
Another good reason why an effective web design is so important is because your competitors are also doing it. They are also applying proper web design principles which can turn the favor towards them. That is precisely why you need to be unique and stand out from the rest in order for your site to be recognized from the rest of the competition.
Consistency is another valid reason why a good web design is vital. If only given 15 minutes to consume content, 66% of people would prefer to see something well-designed versus something plain and simple. Consistent, meaning, the good quality of your web design should be continuous all throughout the pages. If you promote consistency on your web page, visitors can stay on your page longer and increase their familiarity with your business.
A good web design also aids your Search Engine Optimization (SEO). For those not familiar with SEO, it is the process of increasing the quality and quantity of your website traffic. Whenever people try to search something in search engines like Google, they give results like websites which are ranked according to website traffic and other algorithms and that is why your web design should always be SEO-friendly.
When people visit your page, they give an impression as to how your customer service is with current or new customers. People will immediately notice how you treat them by looking at your website. Your website is the digital face of your business and you only have seconds to capture your audience’s attention, and this is why web design matters… a lot.
To sum it all up, having a good and effective web design helps you establish your online presence, give your business a lasting impression, reinforce brand consistency and help with search engine optimization.
Always aim to get your user’s attention, engage them on your website, and give them tons of reasons to stay. 😄