Since the dawn of the internet and the rise of e-Commerce, businesses all over the world both big and small have been striving to tap opportunities in the digital marketplace by trying to create their own functioning website. However, there was a time when creating and designing webpages was extremely difficult. To establish one on your own, you must study and be proficient with several programming languages that might be too out of reach for most people.

That is why only a handful of experts can do it and the fees they are charging are exorbitant – making access to good and functioning websites out of reach for most small businesses. But now, there’s the emergence of services that offer user-friendly programs that can help even beginners. This gives even novice users the power to create beautiful and functioning websites in no time.

While this is a welcome development, sadly created the overflow of horrendous and poorly-made websites that are not just visual eyesores but also teeming with both aesthetic and functional issues. This is why a number of reminders have been given for first-time website designers so that they can come up with their own digital space that will best represent their brand. Following these basic principles will help you with website creation despite your limited knowledge and skills.

The purpose of your site should be kept simple and the information that you people should be readily accessible too. Every page must be there for a specific reason and should perform a particular function that the page visitor needs. The fonts should also be uniform and big enough to be readable and the information should be presented in an orderly fashion through the use of techniques like headlining and arranging points in bullets so that the message can be concise.

Color and Images are critical too. The choice of palettes must create a feeling of color working together in harmony so that they will be pleasing to the viewer’s eye. Dark tones and white areas must be utilized to create the semblance of spaces and eliminate the clutter on the page. Using happy colors can also help to persuade the desired emotion that is needed from the audience. All of these must complement the use of good images, videos and graphics to make the experience feel more alive. Investing in high-resolution images is a must so if there are not enough personal photos available, the creators must be open to purchasing them through photo banks.

Also, you have to remember that no matter how visually-pleasing the design is, it still won’t mean a thing if it is not functioning properly. A lot of designers spend so much time perfecting the aesthetics while putting little to no emphasis on the functionality in the process. Therefore, we must make sure that the loading times are fast and that important parts of the site are arranged in a grid so they can be easily identified by the user. Designers are encouraged to follow the “F Format” to make the buttons easier to locate on the page. The information that the visitor of the site must be able to find what they are looking for after three clicks and must be optimized so that the quality of the pages is consistent even when it is being accessed from a mobile device.

With all of these key points in mind, you or the designer, no matter how new you are to the game, you will be able to create a powerful website that is a visual treat that caters well to the needs of the customers. Following these reminders is essential so that you can create a website that best represents your brand and can be a key driver in your success.