Websites exist to serve as a hub for useful information about people, places, events, businesses, and others. They function as a modern interactive brochure where your potential clients could find you and get to know more about the services that they want, the product that they need, or the movie trailer that they want to see before catching the preview at their nearest cinema.
Almost everything has a place in the web now and the more that people “search” the more the number of sites pop up in search engines. The millions of websites present in the interconnected cyber realm tends to compete for the top spot as readers sift through the contents that they would want to read. People can select what they want to see in their screens and if your website does not fit their needs, in a quarter of a millisecond, they will just close the tab and move on.
So the only way to sustain your potential customers’ interest in your online presence is not to let them hate your website because if they do, they will immediately leave. So much for the effort you have placed in making your site look aesthetically pleasing.
Fact: People Hate Annoying Stuff
The main purpose of a website is to inform and if your website “annoys” the visitors, this would lead to poor user experience, increased abandonment page rates, low visitor count, lower conversion rates, poor organic search positions in listings, and they might never ever come back.
To remedy that problem, you have to avoid annoying your visitors. The list below would give you a clear picture of what “annoyance” one thing could do to your website and how to avoid driving your visitors crazy.
They are everywhere – popping up from different areas of the screen, some may slide out, dim the background, some will fly across the browser mainly just to catch your attention. These things perform a very great job in “grabbing” people’s attention but the downside of this is that it is not appealing to most.
At some point your visitor is reading an interesting article halfway and then comes the pop-up saying “Hey please become our subscriber!!!” or “Click here because we are selling this book for half the price!!!” blah blah blah which cuts the entire process of internalizing the information you are providing.
Is it worth it to drive your readers away from the information you wish show them? Is it worth the domination of the pop-up?
Many corporate sites are guilty of using these things heavily because hey stock photographs are “in.” Well, they are not. Stock photographs may cost you a few dollars to acquire but these don’t give websites any valid reason not to use their own images of their own staff and their own people. Why? Stock photographs of corporate men and women pretending to do some business thing with their facial expressions and hand gestures look fake and it does not really justify your reputation as a company or as a person.
Remember that humans read and browse through your site and if for some reason they would spot something not relatable (let’s say a stock photograph of a male model writing a business proposal), immediately your reputation will go down the drain – that quick, that fast. Generic photos doesn’t add value to the information you are giving away.
You might want to rethink about using paid, ready to use, stock images.
Endlessly Loading Sliders
It is always wise to remember that people using the internet are conscious of their time – and we are not talking about minutes – we are looking at milliseconds. People hate to wait and if you have a slider in your web page that loads slower than a big fat snail then chances are, the people viewing your site will get extremely impatient and annoyed. Of course you won’t know that they are but metrics will tell you that they have spent less than a second in your site because, yes, your slider loads too slow.
Take note that people want results instantly. That’s the reason why they LOVE Google so much, they “rape” the search button in the Google page because they have questions that need fast, straight to the point answers.
If you could provide them with quick-loading sliders that get your information to them in a split second, then you have just won the hearts of your potential clients. These people mean business and if they get annoyed, then you just lost a deal.
Try to consider optimizing your images so that page load would be quicker. Make use of tools that measure the speed of your website. These are small things that make a big difference.
No Social Sharing Buttons
Oh yes people love what you have written in your website. They practically praise you because of your writing prowess. They want to tell the world that you’re so awesome! They scroll down to look for the tweet and share button but they don’t seem to see it. Boo. So they left and forgotten all about you after a minute or so. Mainly because you don’t have sharing buttons.
Sharing buttons play a pivotal role in distributing your message across the different communities and social networks. People, your readers are responsible in creating that ripple effect in various platforms – whether e-mail, or their favorite social media. Not providing them with the means to “share” would be such a waste in your hopes to be visible in the web. Boo.
Automatically Playing Background Music
You could not predict if the visitors of your website are using their earphones or the speakers of the computer in their respective offices. Your website could blast their eardrums away if it automatically plays music on the background – music that MOST users will never expect, music that are inappropriate, and music that does not seem to please them at all.
Music is good, no doubt. But in order not to scare your users away, let them have an option to play it manually – give them the control. With that simple “freedom” that you give them, it will work wonders.
Always remember that when music plays automatically, there is a huge possibility that the visitor will never ever come back to your site – loss of sales, loss of potential clients, loss of a follower.
So please, don’t scare them away.
Infinite Possibilities of Web Design
At present, design is not only limited to the way a website looks or the size of the typography used or the quality of images added for clarity. When Responsive Web Design took over the internet in early 2012, everything has been diversified. Now, user experience has to be considered, as well as animations, conversions, illustrations, graphs, ads, every single aspect of these elements matter – every pixel, every percent, every role it has to play.
Indeed, the possibilities of designing for the web is infinite. Screen sizes are relative, even interfaces and applications are relative, thus, allowing designers and developers alike to build things that scale from the tiniest bit to the largest unit of measure. The responsibility of creating what is only needed that fits your requirements lie fundamentally in the hands of these people.
Creating custom websites entail a lot of considerations in terms of the functionalities, the color palettes, the over-all look and style, the interactivity of buttons and texts, the systems to be involved in data acquisition and distribution – everything has to be considered and not all could be juxtaposed to build that foundation. It’s NOT as simple as picking out lovely colors and fancy word arts prior to launch.
The infinity of the possibilities of how a website could be developed is being limited and governed by the set of goals and objectives an owner has for his or her online presence. In that way, there is order.