The FAI logo design is intended to be used for both an app company and a personal mark for its senior developer. FAI is short for Five Alarm Interactive, a company that translates ideas and technology into beautiful and memorable experiences. They aim to provide creative and purpose-driven solutions for their clients’ projects.

THE LOGO/IDENTITY

The logo design was based on the industry where FAI falls under. Therefore, much emphasis was placed on a technological-themed look with a minimal approach. Several drafts were pitched in including a monogram with its negative-spaced “a.” The current design was chosen because it was more of what the client wants instead of what I envisioned it to be. Overall, the logo design of FAI (with the addition of the word LABS) works best in the App developmentindustry, showing off a friendly look.